Redefining the Role of an Estate Agent

For too long, estate agents have been weighed down by administrative burdens that limit their ability to do what they do best - building relationships and securing the best outcomes for their clients. 

At Simpson & Marwick, we’ve recognised this challenge and taken decisive steps to remove these handcuffs, allowing our Agents to focus on their strengths and passions.

A Structural Shift for Success

During our recent organisational restructure, we reimagined the traditional estate agency model to create an environment where our Agents are fully supported. 

Unlike other models where Valuers have little to no involvement once a property goes live in the market, or where Agents are bogged down with answering calls and booking viewings, we have built a system that ensures our Agents can dedicate themselves entirely to their clients.

By leaning on our team of expert support staff, our Agents now have the freedom to provide an unrivalled level of service, focusing solely on securing the best possible outcomes for sellers.

The AI Advantage: Powering Our Support Team

A critical element in making this vision a reality has been the embracing and ongoing refinement of our AI model. As highlighted in our previous blog, Simpson & Marwick’s AI has been trained and optimised to:

  • Analyse market trends

  • Review draft Home Reports

  • Calculate optimal asking prices

  • Produce concise, compelling schedule text

This AI-driven efficiency has enabled our support staff to take on more work in a smarter way, removing recurring and unnecessary tasks from our Agents’ workload. 

The result? More time for our Agents to do what they love and, crucially, what delivers results.

The Future: Personal AI Assistants for Every Agent

We firmly believe that technology should serve the people behind it, not replace them. That’s why we are now moving towards trialling and testing personal AI assistants for each of our Agents.

While we expect that, in time, AI support will become a standard expectation in the industry, we are positioning ourselves at the forefront as early adopters. 

By doing so, we are confident that we will attract the best talent in the industry, enhance our offering, and become an even better version of ourselves.

At Simpson & Marwick we are fully committed to empowering our people to provide the level of service that our clients quite rightly expect.