What if creativity could add tens of thousands to your final sale price?

For property sellers looking to maximise their return, imagination isn’t just a bonus — it’s a strategy. At Simpson & Marwick, we’ve seen first-hand how creative content leads to stronger exposure, deeper emotional engagement, and more competition — all of which translate into significantly better sale prices.

That’s why we don’t just market properties. We tell stories that sell them.

A Real-World Example: 1 Baberton Loan

Let’s talk about a recent campaign: 1 Baberton Loan.
We created a poetic property video — playful, imaginative, and powered by AI. It was deliberately light-hearted, deliberately vertical (portrait format), and deliberately different. Why?

Because different works.

The goal wasn’t to be serious — it was to be seen. We optimised for mobile, where over 70% of property video views happen. We tapped into the buzzword of the moment: AI. We added behind-the-scenes context to explain how we created it. In other words, we built content — not just a listing.

And it sparked conversations, shares, and attention — which is exactly what every seller should want.

You can watch the full video below.

This blog itself? This is the next step in keeping existing and attracting new eyes to the incredible property that is 1 Baberton Loan.

Why Creativity Converts

You’re not just selling bricks and mortar. You’re selling a lifestyle, a possibility, a feeling. When buyers emotionally connect with a property, they’re more likely to view, compete, and offer above Home Report value. Creative marketing helps you make that connection.

It gives you:

  • Greater visibility across the platforms that matter

  • More emotional engagement through storytelling and surprise

  • A competitive edge that sparks bidding wars

  • A stronger sale price that makes the marketing investment feel small

That’s the real value of creativity — it pays for itself many times over.

Don’t Just Take Our Word For It

“Listings with video receive 403% more inquiries than those without. Video isn’t just a ‘nice to have’ - it’s a core driver of engagement, helping buyers form an emotional connection and accelerating decision-making.”
— Emma Fletcher, Digital Marketing Consultant, PropTech Insights

Video content isn’t optional. It’s essential. And it works best when it does more than just show — it tells.

“Over 70% of property video views now happen on mobile devices. If your videos aren’t optimised for vertical viewing and fast loading, you’re missing the majority of your audience at their most engaged.”
— Laura Chen, Head of Digital Strategy, EstateStream Media

That’s why our Baberton Loan video was vertical. It fit the phone. It fit the platforms. And it fit the moment.

“Property videos that feature people - whether agents or lifestyle models - can boost engagement by up to 80%. When viewers see a person interacting with a space, it becomes easier to visualise themselves living there. It’s storytelling that sells.”
— James Calder, Creative Director, HomeView Media

Storytelling sells. It’s not about perfection — it’s about connection.

Why AI Was More Than a Gimmick

There’s a reason we leaned into AI for the Baberton Loan campaign. It’s a headline-grabber. It’s topical. It’s interesting. But we didn’t just use AI — we made it part of the story. We explained how we created the video, adding a layer of transparency and engagement. AI gave us reach, but creativity gave us results

So Why Aren’t More Agents Doing This?

A common question from buyers — and sellers — is: if these videos are so effective, why aren’t more agents doing them?

It’s a fair question.

The reality is, creating this kind of content takes time, skill, and creativity. Not every agent is equipped with the tools or the mindset to produce standout campaigns. It requires not just understanding the platforms, but understanding people — what they watch, what they share, and what makes them act.

At Simpson & Marwick, we choose to embrace this level of innovation because we’ve seen the results it brings for our clients. It’s not just about marketing differently — it’s about selling better.

Want to sell smarter, not harder? Let’s create something that actually gets your property noticed. Because predictable marketing brings predictable results. And your sale deserves more than that.